In this episode, education experts Rita Ferrandino and Jackie Jircitano discuss the importance of strategic communications for district leaders in today's polarized world. They share insights on building supportive coalitions with stakeholders—from parents to media—before a crisis hits and the role of proactive communication in navigating controversy and advancing a vision of student success. Through interviews, workshops, and case studies, we explore how to create a communication plan that empowers leaders to amplify their vision and make evidence-based decisions for their communities. Tune in to learn how to navigate today's educational challenges more effectively.