Episode 204: Empowering Teens for the Future: Inside the Pages of 'Brand Up'

Jason Shaffer is a trailblazer in creating progressive curriculum which equips and empowers middle and high school students with the necessary skills in today's innovation economy. Jason is currently an Innovation Institute Instructor at Lake Highland Preparatory School, where he teaches entrepreneurship to middle school students to fuel work/life success. He previously developed the Personal Branding and Digital Communications curriculum for North Broward Preparatory School and has taught hundreds of students how to expertly manage their social media profiles and behaviors. Jason's curriculum, a graduation requirement at North Broward Prep, has become a model for schools nationwide. Jason has been recognized for his teaching excellence with North Broward's Soaring Eagle award and the Meritas Excellence in Teaching award. Jason received his B.A. in History from Florida Atlantic University.

Stacey Ross Cohen is an award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching Co-Communications. A TEDX speaker, Stacey is a contributor at prominent media outlets (Entrepreneur, Huff Post, Thrive Global). Stacey has been recognized as PRSA practitioner of the Year, City & State NY/Power 100, and Forbes Enterprise. She holds an MBA from Fordham University and a Media/Technology certificate from NYU Leonard Stern School of Business. Stacey's book Brand Up: The Ultimate Playbook for College & Career Success (Post Hill Press/Simon & Schuster) was released in early April. Dedicated to empowering youth as future leaders, she advocates digital literacy as an essential skill for teens.